Many of you may jump to the idea that Physician Engagement is akin to Employee Engagement; the docs are the employees of the hospital, right? Well yes, but that’s not quite what we mean, although we do that too. We define Physician Engagement as the measurement of how engaged physicians are as customers of pharmaceutical sales representatives. Physician engagement, then, shows how engaged the doctor is with his or her sales representative.
For the full article see Measuring Physician Engagement